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Rivers are Life, imagined by BeAlive, aims to bring you inspirational, ecosystem-saving stories from River Heroes all around the globe. Through films, podcasts, events, ecommerce, and engagement with the global river protection community, we take an inside look at how individuals and organizations are healing our vital rivers.

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SpongeBob partners with Baltimore's Gwynnda the Good Wheel of the West in cleaning initiative
Aaron Cuison | Marketing Director Aaron Cuison | Marketing Director

SpongeBob partners with Baltimore's Gwynnda the Good Wheel of the West in cleaning initiative

BALTIMORE -- A beloved Baltimore celebrity is joining a global superstar to support ocean conservation efforts. 

Gwynnda the Good Wheel of the West, Baltimore's fourth trash wheel, has donned Spongebob SquarePants branding as part help raise awareness about ocean plastic pollution. 

Paramount and Nickelodeon partnered with the Waterfront Partnership of Baltimore to make it happen. The team-up is in support of Paramount's ocean sustainability initiative: SpongeBob SquarePants: Operation Sea Change.   

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Waterfront Partnership of Baltimore Inc. is a non-profit organization dedicated to enhancing and promoting the waterfront district, parks, and public spaces. We create welcoming programs, events, and recreational experiences while working toward a healthy harbor. We are committed to fostering connections among diverse communities to ensure equitable access to our blue and green space

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Whether you live a few steps from the waterfront or take the occasional trip to visit, Harbor Beat is your source for local news, community events, historical insights, food & wine recommendations, and district updates.